The future of business analytics

On November 23 from 3:15 p.m. to 5 p.m., Kean University’s School of Management and Marketing hosted the Business Analysis Forum at Hynes Hall on the sixth floor. The room overlooking the New York City skyline was packed with students and faculty eager to learn more about analytics in modern business.

The event included guest speakers who shared extensive details about the importance of analytics for their selective careers and provided information to potential students about their experience in the industry.

Professor Nesreen El-Rayes and Dr Edwin Wang, Assistant Professor in the School of Management and Marketing started the event by welcoming everyone and showing a short video on how data is integrated into our economy. Analytics is an ever-evolving new direction in manufacturing, healthcare, and government agencies.

When asked what they expected from the event, sophomore Yesica Espinoza, marketing major, and junior Mariela Montoya, global business major, both said, “They were eager to see how to implement business analysis in their future ”.

Following this, Dr Shanggeun Rhee, Executive Director of the School of Management and Marketing, introduced the Dean of the College of Business and Public Management Jin Wang, Ph.D. Wang thanked everyone for participating as it was of the premier business analysis forum in Kean. Then he offered two questions to the audience, “what is the difference between extra and unnecessary” and “what is the difference between ordinary and extraordinary”.

Exploring these questions allowed students to think through the prism of business and analysis.

Wang said, “We are all looking for something more and are here to meet and learn something more in the area of ​​business analysis. Our guest speakers are there to help our students within our program.

The first guest speaker was Head Standard of Insurance Products at Swiss Re Corporate Solutions Risa Ryan, Ph.D. Ryan spoke about analytics in the insurance industry and how it helps identify positive or positive risks. negative. She mentioned details such as cyber attacks, property insurance, overcharging and workers compensation. It all falls into the realm of how businesses can use analytics for distinct purposes.

Ryan concluded by stating that “Education gives you the wings to fly, just study that stuff and take advantage of it because there are so many opportunities out there.”

The next guest speaker was Dell Technologies Data Science Advisor Ruby Wang, Ph.D. who described her experience as a data scientist and the skills she uses in this respective area.

Wang began by stating that “the world today is powered by data and data is growing at an exponential rate.”

Wang continued to discuss the necessary technical and soft skills. Specifically, understand the fundamental concepts of mathematics, statistics, databases, programming to extract information and data visualization tools.

The penultimate speaker was CHC Global CMI Analytics Lead at Sanofi, Alvaro Aguado, Ph.D. Aguado spoke about the more humanistic approach to analytics. This includes understanding the consumer, how to better serve them and predict their behaviors based on their previous habits.

“The real skill you need to develop is storytelling with data, something we learn about when you tell a story,” Aguado said. He continued, “Sell the story in the best possible way.”

2019 Kean University alumnus Jayson Bailey was one of the last speakers for the day. Bailey works as a Business Data Analyst for Atlantic Health System. Bailey spoke about the importance of developing a network, as well as the usefulness of certifications in Excel and other programming software.

He mentioned that it is essential to learn and collaborate as much as possible while working as a team. It is obvious that everyone has a different point of view and that in a group, we will be able to acquire knowledge in areas that go beyond their usual daily obligations. Ultimately, this will help professionals have a range of knowledge in other capacities.

“One point to remember is to always build your network, your network will help you grow in the world, create a LinkedIn and join professional groups,” Bailey said.

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The last speaker was Andrew Liranzo, a student at Kean University, who is currently studying finance and management. He shared his experience by taking numerous courses and business analysis projects with professors.

Through the business analysis program and special projects he enjoyed with his professors, he told the audience that he was offered a full-time job by JP Morgan as a business analyst.

Dr Byeonghwa Park, Assistant Professor Specializing in Teaching Business Analysis Courses, presented the Business Analysis program and courses available to our students in Spring 2022.

After the program ended, students lined up to ask the speakers questions about their jobs and internship opportunities in the business analysis field. In addition, speakers were awarded certificates of appreciation and group photos were taken.

The students left ready to take what they learned and incorporate it into their education to pave the way for success.

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