Eugene is still working to secure funding for the Oregon22 Riverside Festival

Eugene is working with an Oregon events company to ensure the city’s waterfront festival makes World Championships in Athletics attendees and others “feel like they’re included and part of the community.” ‘Oregon22,’ the city’s personnel manager for the event said.

The free festival will take place over the 10 days of the international athletics event which kicks off on July 15, project manager Stephanie Scafa said, and it “continues to be the only truly accessible experience that will be on offer”.

There will be a perimeter around the festival, she said, but it’s open to everyone and doesn’t require buying a ticket.

“We just want people to have somewhere to go,” she said.

Although the festival will take place during the 10 days of the athletics competition, it will not be an all-day event during the week, Scafa said.

The festival will take place from noon to 10 p.m. on weekends, including Fridays, and from 4 p.m. to 10 p.m. on weekdays, she said.

Scafa and other city staff told officials in January that the event was building up quickly.

For subscribers:Riverfront festival for athletics world championships ‘really and quickly coming together’

City staff and REVERE, an events company with offices in Portland and Eugene that organizes the event, are working to secure more funding for the festival.

Eugene officials approved $400,000 in funding for the event, and Travel Oregon donated $100,000, said Renee Grube, director of library, recreation and cultural services for the city. That $500,000 is the equivalent of what the city could pay REVERE for work on the event, according to a contract The Register-Guard obtained through a public records request.

The event’s overall base budget is $1.2 million, Grube said, and organizers are looking to use state sponsorships and funding to help fill the gap. The city was unable to secure state funding during the short session, she said, but is working with local lawmakers to try other avenues.

Some companies have already signed on as sponsors, Scafa said, and the sales lead with REVERE is “getting a lot of interest.” She and Grube were not yet able to say which companies have agreed to sponsor the event.

As REVERE obtains referrals, the company will retain a portion of the change, under the terms of the contract, with the commission rate increasing as the amount generated from referrals increases:

  • 19% commission up to $500,000
  • 21% commission up to $1 million
  • 23% commission up to $2 million
  • 25% commission for revenue over $2 million

As the city seeks funding, it also seeks suppliers.

From food and drink to arts and crafts and performers, the festival will serve as “a showcase for artists, outdoor and sports enthusiasts and vibrant communities” in the Eugene and New York area. Oregon as a whole, the contract says.

Many vendors have applied, Scafa said, and the goal is to include as many as possible.

She added that a call for volunteers is yet to come as organizers are still determining where they will need people. For now, she said, the city is mobilizing volunteers for the overall Oregon22 effort, which needs the help of more than 1,500 people to support the event.

The city is also working to increase the accessibility the festival will provide by broadcasting the event live, Grube said.

Geese enjoy the downtown Eugene waterfront park as workers wait for materials to put the finishing touches on the area.

There have been no unexpected challenges so far in planning the event, Scafa said.

Though it’s ‘complicated to build a festival on a construction site’ as a Portland developer works to begin building the new downtown waterfront district, the city is ‘lucky to know who’s in charge of all the elements of what’s going on there.”

That’s because the neighborhood is built on land that the city sold to the developer as part of a larger waterfront project.

The festival site itself – the new downtown waterfront park – is also still under construction.

Emily Proudfoot, city landscape architect and manager of the park project, said the city is still waiting for artwork that will fill a large hole and smaller gaps in the sidewalk.

“We have been working hard with our artist and contractor all winter and are looking at a May installation of the buried artwork,” she said.

The park will be open to the public in time for the festival, she said.

Having him in that space right by the river will be “incredible,” Grube said.

“If you’re here for one of the 10 days, it’ll be worth checking out,” Scafa said.

Contact city government watchdog Megan Banta at [email protected] Follow her on Twitter @MeganBanta_1.

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