AppZone, the sub-Saharan African payment infrastructure company, today appoints Olayiwola Osoba as its new vice president of marketing and corporate communications.
Osoba joins AppZone from Tek Experts where he led marketing and corporate communications in the company’s Africa region.
In his new role, Osoba will oversee marketing, branding and storytelling efforts at AppZone.
Founded in 2008, Appzone, the first Fintech software engineering company in Africa, has evolved into a payment infrastructure company.
Its Layer-1 Blockchain network digitizes Fiat payments and enables the transition to digital currencies while connecting previously excluded financial institutions into an all-inclusive payment ecosystem.
In December 2021, Appzone launched ZONE, Africa’s first decentralized payment network which is set to disrupt the African fintech space.
Prior to joining Tek Experts, Olayiwola Osoba led marketing, corporate communications, sales and partnership efforts for several global and local technology companies.
During his tenure as Andela’s Regional Marketing Director, he was responsible for the company’s regional marketing operations and brand building efforts, including end-to-end management of talent sourcing generation projects, co-marketing activities and all CSR initiatives in West Africa.
While at Intel, Osoba supported Intel’s PC Acceleration Project in Africa. The project recorded strong growth in adoption per household in Nigeria, Ghana and Kenya between 2017 and 2018 and ensured sustainability in an increasingly demanding market.
Osoba is passionate about growing the African tech ecosystem and spends his time volunteering, supporting and offering FREE specialist consulting and marketing consultancy services to a long list of tech startups in Africa.
Olayiwola Osoba holds a bachelor’s degree from Babcock University and an MBA from the Quantic School of Business and Technology in Washington DC.
Osoba is a Fellow of the Chartered Institute of Marketing, UK, and a member of the Advertising Practitioners Commission of Nigeria.
Osoba’s professional experience will be helpful in guiding AppZone’s marketing and storytelling objectives and executing the strategies that will be critical to the success of the business transformation.