Alkaline88® and A88CBD ™ expand internationally thanks to a brokerage agreement with the Bellator group

SCOTTSDALE, Arizona – (BUSINESS WIRE) – The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), producer of its flagship brand Alkaline88®, is the largest independent alkaline water company in the country. The company also produces flavored and ingestible waters and CBD infused waters sold under the brand names A88 Infused ™ and A88CBD ™, respectively. Today, the company announced that it has entered into a brokerage agreement with Bellator Group LLC to expand its product lines to international channels.

“Retailers and consumers love our Alkaline88® water and this trend continues with our tasty A88CBD ™ water and other ingestible substances, ”said Ricky Wright, President and CEO of The Alkaline Water Company. “We are delighted to be working with Bellator Group, an established broker who specializes and excels in the hemp category. They have a track record of success and have cultivated many important relationships within the multi-billion dollar CBD industry. They will focus for us on international expansion and some domestic supermarket channels. Our relationship with Bellator, and their connections across the Caribbean, will significantly accelerate our speed to market overseas. ”

“We are delighted to be working with A88CBD ™ and Alkaline88® to engage retailers and consumers through the fundamentals of customer marketing, ”says Shane Nance, co-founder of the Bellator Group. “With A88’s vast retail experience coupled with the creativity, vision and education of the Bellator Group, this will be a huge advantage for the retail and category.”

Alkaline88 is known for its superior hydration with a perfect balance of 8.8 pH. The brand was developed to deliver a Deliciously Smooth ™ taste that encourages consumers to drink more and stay hydrated. The company is dedicated to purity, quality, value and taste. The ingredient list for water is simple, easy to understand, and no buffers. Alkaline88 ionized water contains just two ingredients that customers trust: purified water and pink Himalayan rock salt.

The Alkaline Water Company is The Clean Beverage Company ™ that makes a difference in the water you drink and the world we share.

Alkaline88® The flagship premium alkaline water brand is now available in 75,000 stores in all stores in the United States. For more information visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is one of the leading leading alkaline water brands available in bulk and single servings with environmentally friendly aluminum packaging options. With its exclusive and innovative electrolysis process, Alkaline88® provides perfectly balanced alkaline drinking water at pH 8.8 with trace elements and electrolytes and bears our trademark “Clean Beverage”. Quickly recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused ™ in 2019 to meet consumer demand for flavor infused products. A88 Infused ™ Flavored Water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both laboratory tested full spectrum hemp ointments, balms, lotions, essential oils and bath salts, as well as broad spectrum hemp, sachets of powder, oil tinctures, capsules and gummy candies.

To buy Alkaline88® and A88 Flavor Infused products online, visit us at www.alkaline88.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, but are not limited to, the following: that the Company’s relationship with Bellator, and their relationship in the Caribbean, will significantly accelerate the speed of the Company’s market overseas; and that partnering with the Bellator Group will be of huge benefit to the retail and category.

Significant assumptions supporting these forward-looking statements include, among other things, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the company’s co-packing facilities can be maintained or increased; that there will be an increase in production capacity through the implementation of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion into geographic areas by national retailers who sell the Company’s products; that there will be expansion to new national and regional food retailers; that there will be an expansion into new e-commerce, home delivery, convenience and healthy food channels; that there will be no interruption in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the company will be able to raise additional capital to meet the company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activity. Actual results could differ from those projected in forward-looking statements due to many factors. These factors include, among others, government regulations being implemented regarding the production and sale of alkaline water or any other product, including products containing hemp / CBD; the fact that consumers cannot accept and purchase any of the Company’s CBD infused products; that the Company may not be authorized by the FDA or other regulatory authority to market or sell any of its CBD infused products; other competitors selling alkaline water and water-enhanced products in bulk containers reducing the company’s sales; the fact that the Company does not own or operate any of its production facilities and that the co-packers cannot renew current agreements and / or not meet increased production quotas; the fact that the company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the control of the company; the fact that there may be a product recall due to unintentional contamination; uncertainties inherent in operating as a business in the start-up phase; changes in customer demand and the fact that consumers may not adopt improved water products as expected or not at all; the extent to which the company is successful in building new long-term relationships with new retailers and maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, planned capital expansion and sales activities; and competition in the industry in which the company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the company assumes no obligation to update any forward-looking statements or to update the reasons why actual results could differ from those projected in the forward-looking statements. , except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should consult all of the information presented in this document and should also refer to the information on risk factors described in reports and other documents filed by the Company with the SEC, available at www.sec.gov, and on SEDAR, available at www.sedar.com.


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